As one of the best SEO providers, I understand how to get your site found, trusted and loved! I frequently raise my clients to the #1 spot, where sites grab over 36% of all clicks!
Keyword research is about user experience. Not keyword saturation. As a SEO consultant, I will help you attract the right site visitors by understanding which words will effectively solve their problem, win their trust, and convert revenue – rather than just bring more visitors. I’ll work with you to develop a keyword list that optimizes your content to meet desired business targets.
SEO Audit On-page Optimization
People see a web page with pretty images and text. Search engines see something completely different – something a human may never understand, unless you’re on the core ranking team that wrote Google’s search algorithm consisting of more than 500 million variables! SEO audits use sophisticated technology to analyze how search engines view your site, identify problems and structure content for maximum conversion within the context of constant change.
As a SEO consultant I will test your site’s crawl performance to show exactly how your web presence looks to Google, Bing and Yahoo bots. What may appear fine to a computer user could be problematic or confusing to web crawlers. Our on-page optimization services help you fix and prevent this.
I analyze the content hierarchy of each page for site content structure and impact. Each is assigned a targeted keyword and desired call-to-action. We then optimize each page for an audience and a theme, aligned with a keyword.
Landing the #1 search ranking is the holy grail of SEO. True, but there’s much more to it. By digging into the right SEO metrics, you get the right story to make the right decisions. Which channels, links, keywords and on-page/off-page factors are driving bottom-line impact? I’ll install, fine-tune and manage site tagging scripts on your site – such as Google Analytics, Google Webmaster Tools and Omniture – to give you holistic, meaningful insight into what drives revenue.
Organic SEO is the bedrock of your online presence. If you’re not doing constant analysis and changes to move your search rank forward, you’re losing ground to someone who is. SEO Analysis helps you understand which sites are outranking yours.
Off-page SEO Analysis
While Off-page SEO is an opportunity to find weaknesses in your competitors’ sites, it can allow the bad guys to do the same to you. I analyze your off-page SEO to uncover any off-page factors that could influence your ranking. I then teach you how to use high-quality, engaging content to gain authority over competitors, including:
- Relevant link building & advanced link building
- Social media
- Server-side redirects
- Reputation management/online PR
Monthly Reporting and Ranking Analysis
Just the tiniest adjustment can move the needle drastically in your search ranking from one day to the next. Experimentation helps. But that approach is reactive. If you want to win, you must attack it with strategy. I can provide Monthly Organic Performance Rankings, which empower you to drive proactive content ideation, content creation and keyword strategy:
- Monthly keyword performance in the Top 3 search engines
- Historical movement in keyword ranking
- Competitive keyword ranking for top competitors
You’ve built your brand online. Now keep it safe. I know which SEO factors are easy targets for a negative SEO campaign such as hacking, fake reviews and link tampering. I can detect and shut down potential black hat tactics and attacks by aggressive competitors.
SEO Penalties / Recovery Services
Penguins and Pandas look cute on TV. But in SEO, they can really jack up your search visibility. If you’re a victim of SEO penalties, our personalized Penguin and Panda penalty assessments and recovery services can help. I know and understand the complex ins and outs of link analysis, removal and disavows. I will undo the damage and erase it. I also can protect your organic SERP rankings for good.
SEO Best Practices Training
Is your content “SEO friendly?” Are you unintentionally doing things that could land your site a spot on the naughty list, or even banned from organic search listings? Let me train your content writers, coders and other team members in SEO best practices.
Target local audiences and turn your small business into big one. I’ll optimize your site’s presence for both industry-specific and geo-specific terms so you can rock the local SERPs! What targeted keywords are people using to find you? How can integrated maps boost response rates on CTAs? What magic touches make them trust and ultimately buy from you rather than a competitor?
Did you know video is 50 times easier to get onto the first page of search results than text pages? How do some videos land that “primo” thumbnail spot? It’s not luck. Your brand could pop up next. I know all the tricks to optimizing your on-site video content. I share best practices for YouTube channels and video SEO tips to make sure your site gets credit (and leads) for video content.