Dell Product Designer


Wendell Fernandes - Lead Product Designer

A Product Design Leader with expert knowledge in UX/UI, branding, marketing and building delightful experiences for enterprises and startups since 2008.

There are a few ways I can help...

Design Requests

Let's talk about
your project needs.

Consulting Services

Sharing 15+ years
of expertise.

Build Network

Let's connect
through LinkedIn.

Brands served

About Me

“Art is a collaboration between God and the artist, and the less the artist does, the better.”

Andre Gide

Serving currently as VP of Product & Design for Empower Nation, I focus my attention overseeing product strategy, digital experiences in our proprietary applications and website. I also enjoy seeing the evolution of my teams, being part of their growth and mentor up and coming designers in the process…

Featured Work


From dormant to 2,800+ engaged users.


From 15% to 64%+ user engagement.​

2022 - 2024

From 0 to 2500+ members moving towards success.

Design Systems

Symbols and Elements to Promote Interaction

2022 - 2024

From 0 to 2500+ members moving towards success.

2020 - 2023

From national to international launch.​

Areas of Expertise

UX/UI Consulting

Get actionable packed UX/UI recommendations to solve design challenges and streamline user experience. Unlock your digital potential with expert guidance.

Product Design

Let's transform the user experience with wire-framing and interface prototypes that bridge gaps and bring designs to life with precision and delightful experiences.

Product Strategy

From mapping out initial user journeys to creating functional and seamless interfaces, I can guide and bridge the gap between ideas to go-to market digital products.

Design Systems

Unify visual language, establish brand guidelines, and develop components to resolve brand inconsistency and clutter. Let's bring order to chaos.


Blending aesthetics and strategy, I create compelling brand stories and engaging content to connect with audiences and drive results.


From initial ideation to a complete identity delivery, I bring creativity and strategy to give your brand the visual voice it deserves!


Whether it's simplifying complex ideas or enhancing user interfaces, icons are designed to communicate effectively and enhance user experiences.


It's the playground and also where ideas become digital blueprints as they lay the foundation for creating the most intuitive user experiences.


From a messy inception to the polished outcome, I'm fueled by curiosity and thrive on asking questions. Let's chat and explore it together!

Got a Project in Mind?

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